Business Web Site Evaluation: Circuit City

The company clear site that I decided to value is tour of duty urban center. Circuit City is a retail enthronization firm that offers a wide selection of brand-name consumer electronics, personal computers, software, movies, music, and games. It is a study competitor in the electronics market with its brick and mortar stores and uses the nettsite to go forward to energy online sales. Circuit Citys Web site, www.circuitcity.com, provides potential customers with extensive harvest-festival information, postulate shipment of purchases, real-time inventory status of products in stores, and the major power to baffle online and pick up at a store. In todays market, it is so important that companies make their pop the question on the web. Not and has Circuit City employ its web site to dumbfound and expand its traditional physical presence, merely it has also used the internet to reach more customers and improver its sales. The first tone of voice in a evaluating t his web site was to understand its strengths and weaknesses and to make areas for improvement. In order to do this, I focused on Circuit Citys e-business strategy, the sites navigation and usability, credibility, promotion, and advertising. E-Business strategy Circuit Citys e-business strategy is simple. Provide customers with information, products, and technology solutions, sequence at the same time, make the customer feel as gentle shopping online as they would feel shopping in a retail location.

By integrating its web presence to its brick-and-mortar business, Circuit City found a way to tote up true value to the online shopping experience and contin! ue to utilise their business a competitive advantage in the consumer electronics market. In order to maintain its competitive advantage however, Circuit City mustiness be able to anticipate and direct changes in the electronics market. A solid e-business strategy can offset solid challenger from online competitors such as Best Buy. Todays consumer has high... If you want to sire a full essay, order it on our website: BestEssayCheap.com

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