Negatives Of Celebrity Endorsement

Marketing Management & concept design-assignment 2| electro correct Effects of Celebrity Endorsement| Jeneef Joshua V.J-215111077| | I MBA,2011-2013 | | Celebrity interchange has amaze a common affair in right aways breakneck competition. There has been a traditional publish that when a laurels endorses a product or a brand, it tends to perform well in the market. In the next a couple of(prenominal) pages I will be taking you with an compend of how a renowns warrantee affects a ball clubs market share and more importantly the invalidating side of celebrity endorsement. Celebrity endorsement is a notice merchandise strategy which is now widely adopted by many brands to gain a significant pie of the market. It has become fighter of the key selling mix elements. Though there is no doubt about its effectiveness in carry in a fortune to the company there is also the take chances of it going wrong in its principal objective of legal transfer in more revenue. The risk involved is huge to the border that a company considering the engross of celebrity has to make a very careful analysis on certain attributes fore venturing into it. What really is a celebrity endorsement? It is a marketing process by which a brand gets into a pretermit weight with a celebrity and makes the celebrity to endorse the use of its products in a way that it creates trust among the customers. It depends on the celebritys image and ability to add value to the brand. The risks associated with celebrity endorsement are as follows: 1) The reputation of the celebrity may denigrate after he/she has endorsed the product. Example: Pepsi Colas suffered with three tarnished celebrities - microphone Tyson, Madonna, and Michael Jackson. Since the conduct of the celebrities reflects on the brand, celebrity endorsers may at quantify become liabilities to the brands they endorse. The recent and the most popular one is the shit caused by the popular golfer, Tiger Woods. Tiger is primarily asso! ciated with brands resembling Nike, Accenture, Gatorade...If you command to get a full essay, order it on our website: BestEssayCheap.com

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