OXO: Satisfaction Guranteed Essay

OXOs most advantageous nodes be those with dexterity problems standardized arthritis such(prenominal) as the wife its founder, Sam Farber, had when coming up with the thought process of starting OXO. Now OXO designs produces that are usable by as many an(prenominal) people as possible. This intend that men and women, young and old, left and right great dealed, and those with additional needs can utilize their products (OXO, 1990). Through commercialise segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products and services that outfit their unique needs (Kotler & Armstrong, 2014). Psychographic segmentation is primarily utilize by OXO in efforts to target a throng of consumers with different life styles. Each OXO product was true based on the concept of Universal image (also known as Inclusive formulate), a philosophy of making products that are usable by as many people as pos sible (OXO, 1990). many another(prenominal) of the competitions kitchen gadgets from the research attempt to conform to the needs of consumers such as OXO has done. there are few that hand reached the alkaliard for universal ease of aim.The value overture that is extended to OXOs clients is a satisfaction assure which is clearly stated on its website. We guarantee e verything we ingest If for any reason you are not live up to with an OXO product, return it for replacement or refund (OXO, 1990). OXOs satisfaction guarantee is similar to that of some of its competitors but not all. Companies such as CUTCO and CHEFS dispense the 100% satisfaction guarantee value proposition.In order for OXO to develop their product transmission line to stand out from competitors Smart Designs archetypical assignment was to come up with tools that were comfortable in the hand, dishwasher safe, high quality, good looking andaffordable. OXOs designers divided tool types by wrist and hand motio ns twist/turn (used to scoop, stir and peel), push/ soak up (graters and knives) and squeeze (scissors, garlic press and can openers).3 Levels of ProductCore customer Value What is the customer really acquire?OXOs customers are buy wonderfully comfortable tools that are belatedly to use (Corporate Design Foundation). Actual product taint name, quality level, packaging, design, suffers OXOs hand tools are change under the name Good Grips, chosen because it communicates the study advantage of the line quickly, explains Farber. OXOs goal is to admit budgetconscious consumers with tools that adhered to OXOs principles of universal design, focus on user comfort. OXO makes grave attempts to use little plastic in packaging (Corporate Design Foundation). increase product delivery and credit, product game, warranty, after-saleOXO delivers product support via email, phone, fax, and mail. The clubs satisfaction guarantee is a warranty within itself. Customers can return products for a replacement or a full refund. subsequently researching OXOs products it became very apparent that the company follows an intensive distribution strategy. Their products are found in many different shopping outlets such as JC Penny, have it off Bath and Beyond, Kohls, Amazon.com, and Sur La Table expert to name a few. This type of distribution is very convenient for the company if theyre aim is to provide comfortable gadgets for all to use. Distributing to these types of stores appears to target all lifestyle groups.The pricing of OXOs Good Grip products reckon very reasonable in nature from the product prices I have seen recently. Ive even purchased a few of the gadgets myself because the pricing and handiness. In comparison to like items, OXO adopted the correct pricing scheme and has make itself a viable competitor in the kin goods market.OXO is doing what any other reasonable and profitable company is doing by advertising on social media sites. There is vast community o f social mediausers that can be pose as potential customers of OXO. Facebook and Twitter are the two most reputable social media sites and they OXO utilizes some(prenominal) to broaden its customer base. Facebook alone hasOver 1.15 one one million million million million million users, one million webpages can be accessed with the Login with Facebook feature 23% of Facebook users login at least 5 propagation daily47% of Americans say Facebook is the top influencer of their buying decisions On average, Americans spend %16 of each online min on Facebook. 70% of marketers acquire new customers with Facebook.And TwitterNow has over 550 million registered users and 215 million monthly active users Between 2012 and 2014, Twitter achieved a growth rate of 44% 34% of marketers use Twitter for lead generation (Romeri, 2014). The vast descend of internet users speaks for itself. OXO is conducting business via internet and attracting a forces of clients through social media and word of mouth.OXO has raised the immobilise for the kitchen gadget market with its Good Grips product line and its guarantee of satisfaction. Theyve even taken it a tincture further to cut advertising costs by advertising through social media sites and even creating a blog site in order to bear in mind and respond to consumer thoughts and concerns on their products.ReferencesCorporate Design Foundation. (n.d.). acquiring a Grip on Kitchen Tools. Retrieved from Corporate Design Foundation http//www.cdf.org/issue_journal/getting_a_grip_on_kitchen_tools.html Kotler, P., & Armstrong, G. (2014). Principles of Marketing. Upper Saddle, New Jersey Pearson Education, Inc. OXO. (n.d.). Blogger Outreach. Retrieved from OXO http//www.oxo.com/bloggeroutreach/ OXO. (1990). Our Roots. Retrieved from OXO http//www.oxo.com/OurRoots.aspx OXO. (1990). triumph Guarantee. Retrieved from OXO http//www.oxo.com/Satisfaction.aspx Romeri, M. J. (2014, February 18). New Social Media Statistics You Need to Know. Retrieved from Social Media like a shot