Jones Blair - Strategic Marketing Management - 1108 Words

This case is discussing the U.S. paint industry and especially the case of Jones Blair Company under the direction of Alexander Barrett. This industry contains almost 600 paints firms and is divided into three broad segments: architectural coatings, original equipment manufacturing coatings, and special-purpose coatings where each segment serves a specific need. Jones Blair Company produces and markets architectural paint and original equipment manufacturing coatings under the Jones Blair brand name. In addition to manufacturing a full line of architectural paint, the company sells sundries under Jones Blair brand name but not produced by their firm. Jones Blair Company divided the market, which contains more than 1200 outlets, into†¦show more content†¦He could get information from the internet, friends through word of mouth, advertisements in newspaper or magazines or even on media, from professionals, from retailers. Decide on store: here comes the most important and difficult decision to do. Big stores like WAL-MART may affect the decision taken because of the location, offers, and other factors. Thus, many factors may affect the consumer decision other than the quality and prices. After doing all this analysis, consumer must match his budget with the chosen alternative whether he could purchase it or not. Decide on product: in this step, consumer purchases the chosen alternative. The marketing mix of Jones Blair Company: Price: Jones Blair Company has now the highest prices of paint in this industry. Products: The architectural coatings and the original equipment manufacturing coatings are used for durable goods like automobiles, trucks, transportation equipment, furniture, and fixtures, metal containers and building products, industrial machinery and equipments. Moreover, the company sells sundries such as brushes, rollers, paint removers and thinners. Distribution: Jones Blair Company markets its paint and sundry in over 50 countries in Texas, Oklahoma, New Mexico, and Louisiana from its plant and headquarters in Dallas, Texas. The company distributesShow MoreRelatedJones-Blair Case Anaylsis1598 Words   |  7 PagesTierha Jones Thursday, July 26, 2012 Jones-Blair Company Case Analysis Graduate Marketing Class Snell Jones-Blair Company Case Analysis Strategic Issues and Problems: The Jones Blair Company competes in a 50-county area throughout Texas, Oklahoma, New Mexico, and Louisiana. Their major business and financial center is located in eleven county Dallas-Fort Worth metropolitan areas. Jones Blair Company is a privately held corporation that produces and markets paint under the Jones-Blair brandRead MoreUnity And Delta s Situations1530 Words   |  7 Pagesof UNITY Unity is one of the few providers of global shareholder and employee management services in the world. 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