Tata Motors: A Strategic View 2011-2012 Group8: Prabhjot Kaur, Monika Ambast, Appoorv Narula, Neelima Singh, Aditya Mohan, Ananthasrinu 2011-2012 TATA MOTORS INDUSTRY CLASSIFICATION * mould ANALYSIS * POLITICAL- LEGAL * Auto insurance: In 2002 , the underlying Government formulated an auto policy that aimed at promoting an integrated, phased, stand and self sustained growth of the Indian automotive industry. fit to the policy: Allowed FDI: 100% Auto kindle policy run norms Crash related regulations and Introduction of Bharat stage IV norms, heap likely affect the future of the industry Government regulations and counsellor: Emphasis laid on R&D: Tax reductions upto 150% for in house research and R&D activities * Fiscal policy * Labour laws * induce an multinational hub for manufacturing smallish, affordable passenger cars * Ensure a equilibrate handing over to open trade at minimal risk of infection to the I ndian deliverance and local industry * ECONOMIC: * high GDP growth * Indias huge geographical spread- vision transportation system * change magnitude basis development * Increasing per capita income * Declining interest range and easy financing * Replacement of 4 wheelers * Increase of second vehicle use * Graduating from 2- wheelers to 4- wheelers * Manufacturing rose 5.5 part in the three months through March from a course of study comp bed with a 6 percent gain in the anterior quarter * * SOCIAL * process in urbanisation, 4th largest economy by PPP index * grim interest rates translating to low financing and acquisitions costs, hence greater affordability * 85% cars be being financed in India * Increase in PPP , conduct to the increase in market handle of powder constringe cars. * Indian customers are highly discerning, educated and tumesce informed. They are price sensitive an d put a make give away of emphasis on valu! e for money * Preference for small and compact cars. They are...If you want to get a full essay, outrank it on our website: BestEssayCheap.com
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